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It won’t breakeven. Anything can sell 6 million units at $1. As someone great once told me, there are no bad games, only bad price points.

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If the information about 2M copies in the first week is right (and it's confirmed by SuperData's $100M revenue in the first month); then it has all the chances to. Not all copies have been sold for $1. Plus MTXs.

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No hope. BioWare had hundreds of people working on it for years according to reports. 2mm is the core BioWare base--the great thing about BioWare is they can sell 2mm units pretty much guaranteed because of their fans. But 2mm units doesn’t even pay for the marketing. In today’s world if you can’t sell north of 5mm units at full price you’re losing money. Killing E3 will help--lots of money was spent on trailers etc for that well before a launch.

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Valid point, however, we're operating mostly with unknown numbers. I assume that pre-gen-9 development costs (for Anthem in particular) were somewhere up to $80M. If this is correct, their current ROI (considering marketing) might be around 80-90%, which is close to the breakeven.

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